10.22Darkroom Branding: Marketing Thoughts For Photographers
Tiffany & Co. doesn’t sell jewelry… They sell the “blue box”. What product or service are you really selling?
Tiffany & Co. doesn’t sell jewelry… They sell the “blue box”. What product or service are you really selling?
I think in my 1-on-1 shoots, I am selling the experience of the 1 on 1 attention to create portraiture that the client likes. I am trying to advocate this more among all of my services because I really enjoy those shoots. I think it is partly my psych background that makes me enjoy it so. You are SO RIGHT about Tiffany’s though…I think most people just faint when they see that blue boxed pulled out.
October 27th, 2009 at 12:31 pm