“Ryan’s magic is just the kind of stuff I love to watch. It’s highly visual and leaves you shaking your head in disbelief.”
- Luke Dancy, Magic Consultant for “Criss Angel Mindfreak“

How can you tap into the photography industry when there’s so many experienced photographers already out there? The answer: Be yourself and put the focus on your clients.

For years, David Copperfield was the main magician on television, and he achieved “rockstar” status. No other magician could compete with him, or get steady television air-time. Why? Because the other magicians were trying to be like him.

Knock, knock… Enter David Blaine in the late 90’s and early 2000’s. Blaine did the exact opposite of everything Copperfield did. Copperfield performed in large concert halls, Blaine performed in the streets of Compton. Copperfield performed expensive illusions, Blaine performed simple card tricks, and magic effects that could be bought from your local magic shop. The list could go on, and on… The main point that made Blaine successful is how the television special was edited. It didn’t put the focus on Blaine, rather it put the focus on his spectators and their reactions to the tricks.

Below are two video clips – one of David Copperfield, and one of David Blaine. I want you to pay close attention to where the focus is when they perform their magic.

David Copperfield:

David Blaine:

Notice how the focus in the David Copperfield clip is on David Copperfield. Whereas, the focus in the David Blaine clip is on the actual spectators and their reactions.

My challenge to you is to put the focus on your clients and make them the “stars” of the show.